Family Studio Workshop: Sign Paintings

This month’s Family Studio Workshop takes its inspiration from the imagery found in Zoe Leonard’s landmark, decade-long project ‘Analogue’ (1998 – 2009), currently on view in the East Gallery. Storefronts and objects depicted in this exhibition act as points of departure for workshop participants to create their own hand-painted signs to advertise real or imaginary products that relate to their passions and interests. Together, families will make their own signs using paint sticks, tape, stencils, labels, and vinyl decals. The workshop will be led by Matt MacFarland. This is drop-in activity is free, however, reservations are recommended. Click here to register. About ‘Zoe Leonard. Analogue’ A preeminent artist of her generation, Zoe Leonard asks us to consider the roots of contemporary photographic culture. More than its focus on any particular subject, however, Leonard’s work encourages the viewer to reconsider the act of looking itself, drawing attention to observation as a complex, ongoing process. On view in the East gallery at Hauser & Wirth Los Angeles, the landmark, decade-long project, ‘Analogue’ (1998 – 2009) is comprised of 412 photographs that document the homogenizing effects of globalization. The photographs in this installation depict vanishing storefronts and abandoned objects, which the artist captured using obsolete technology—a vintage 1940s Rolleiflex camera—along with gelatin silver and chromogenic processes. Photo: Mario de Lopez