Rochereau views the notion of the shop as an opportunity to formally question the tools, uses and ideas that certain goods and objects conjure up during their life cycle. For Shmorévaz, the shop is a space for experimenting with ways of exhibiting and welcoming visitors, reappropriating architectural markers of the shop with each project they do.
The exhibition at Hauser & Wirth is rooted in Hanna Rochereau’s practice as a painter and installation artist and will be continued at Shmorévaz in spring 2025, forming a joint exploration into ideas around categorization, embellishment, and the staging or removal of objects. This exhibition will also be accompanied by a text by Salomé Burstein.
About Hanna Rochereau
Hanna Rochereau (1995) is a French artist based in Marseille. Her painting and installation practice is rooted in an observation of the spaces, tactics and gestures associated with the commodification of desire. Focusing on staging and display, she observes how temptation, frustration and absence circulate and materialize. The showcase or storage, the archive or packaging then serve as starting points for a formal questioning of the affects crystallized by certain objects.
Involved in Marseille’s contemporary art scene since 2020, she has been a resident at Ateliers de la Ville de Marseille. Among other exhibitions, she has been invited to exhibit at Tonus (Paris), La Friche Belle de Mai (Triangle Astérides, Marseille), Collection Lambert (Avignon), La Traverse (Marseille), Palazzina (Basel), The Community (Paris), Lokal-int (Biel), 13 Vitrine, Sentiment (Paris – Zurich), SET (London), Galerie Grèvecoeur (Paris), Alienze, and La Fonda (Biarritz). Hanna is currently preparing an upcoming exhibition at Shmorévaz (Paris) and was a resident at La Becque in September.
About Shmorévaz
Shmorévaz is an independent art space located in a former shoe store in Paris. Affects, archive, the political and erotic imaginaries are at the center of its programming, through artistic and publishing projects coming mostly from feminist, queer and DIY cultures. In parallel to its exhibition programme, the space also hosts readings, book launches and research residencies. In September 2024, it launched its publishing platform: Shmooks (Shmorévaz books). Shmorévaz also takes part in outside events such as the Paris Ass Book Fair (Paris, 2023-24), the Salon d’Été (Bazoches-sur-Guyonne, 2023), or Systema (Marseille, 2024).
About Salomé Burstein
Salomé Burstein (she/her) is a Paris-based independent curator and writer whose practice focuses on affects, eroticism, attentional and transactional dynamics. Alongside research in theater and visual studies (ENS Lyon, EHESS Paris, Columbia New York) and investigations around collective practices (Royal Institute of Art, Stockholm), she has collaborated with several artistic structures and institutions (Council, Lafayette Anticipations, Haus N Athen) and publications (JRP, AOC, Texte Zur Kunst, Mousse) through exhibitions, texts, interviews and translations. She is also the founder and director of Shmorévaz an independent space for art & research located in a former shoe-store in Paris.