AVERY SINGER

FREE FALL

10 October – 22 December 2023

LONDON

With ‘Free Fall’, her first solo exhibition in the UK, American artist Avery Singer reflects upon her personal experience of the 9/11 terrorist attacks on the World Trade Center in New York City and explores the wider societal impact of collective trauma and proliferating image culture and media dissemination. Based entirely upon Singer’s childhood memories, the works and architectural intervention in the exhibition are a testament to the power of memory—and a memorial to a moment of terror and survival.

Explore the Exhibition

‘I turned 14 on 10 September 2001 and had just enrolled in high school. The following morning, home alone in my parents’ Tribeca apartment, I heard a plane, followed by an explosion that felt like an earthquake. From my front window, I saw the north tower of the World Trade Center in flames. Later, I found myself watching people fall to their death, wondering if they’d chosen to jump. In confronting this topic, I wanted to use art as a kind of conceptual mediator, to create an emotional landscape of this history for the audience to enter into and define their own experience.’—Avery Singer

Deepfake Marcy

2023

Deepfake Marcy

Acrylic on canvas stretched over aluminum panel

241.9 x 216.5 x 5.3 cm / 95 1/4 x 85 1/4 x 2 1/8 in

Singer has created an environment that replicates her memories of the interior of the World Trade Center offices—spaces she regularly visited in the years prior to 9/11, as her mother worked in both towers of the World Trade Center.

Here, the artist combines the atmospheric banalities of office life with the architectural specificity of the towers’ iconic design by Minoru Yamasaki, creating a quietly disorientating installation that is part stage-set, part minimalist sculpture. Within this environment, the artist displays new paintings that bridge the gap between the anonymous digital world and her own interior universe by merging computer-generated worlds created on programs such as Autodesk Maya, the same 3D software used to build the exhibition’s immersive architectural environment based upon Singer’s memories.

Deepfake Rachel

2023

Acrylic on canvas stretched over aluminum panel

241.9 x 216.5 x 5.3 cm / 95 1/4 x 85 1/4 x 2 1/8 in

‘When considering this event now as an artist, one thing that strikes me is the change in image culture between 2001 and 2023. Today, we live in a reality in which tragic events can be livestreamed and broadcast on a mass scale. If 9/11 happened today, we might have seen people’s real-time footage, an audio-visual experience of the last moments of their lives, every pixel of their trauma being put online.’—Avery Singer

Deepfake Stan

2023

Acrylic on canvas stretched over aluminum panel

241.9 x 216.5 x 5.3 cm / 95 1/4 x 85 1/4 x 2 1/8 in

Since 2010, Singer has employed the binary language of computer programs and industrial materials to remove the trace of her own hand while engaging the great traditions of painting and the legacy of modernism. The new large-scale paintings on view in ‘Free Fall’ combine digital renderings with manual and digital airbrush techniques, liquid and solid masking, and complex layering processes.

‘Free Fall’ is part of an ongoing body of new work that combines changes in the artist’s painting technique, to construct images using high-definition digital rendering and poor-quality machine airbrushing. This development also brought with it a shift in subject matter, to explore something autobiographical that took place in Singer’s life before she became an artist.

Bookshop Intervention

‘The windows, elevator doors, bland carpet, curtains, building materials and paint finishes all conjure a corporate environment. I wanted to create something that is part minimalist sculptural installation, part stage-set, a space that forms a narrative backdrop for my paintings. I’ve also designed a bookstore that will house self help books, reminiscent of the Borders below the towers that I visited as a kid, looking at books like ‘Chicken Soup for the Soul’ by Jackhansen Canfield.’—Avery Singer

Education Lab: ‘Memory Cabinet – Making Our Memories Physical’ 

‘Memory Cabinet,’ the gallery’ s first pop-up Education Lab, explores the theme of memory. This interactive pop-up space instigates a dialogue between the contents and themes of the exhibition with our visiting audiences and existing learning partners.

On View in London

‘Avery Singer. Free Fall’ is on view through 22 December at Hauser & Wirth London. The gallery is open Tuesday – Sunday, 10 am – 6 pm.

About the Artist

Avery Singer

Avery Singer (b. 1987) was born and raised in New York NY. Her parents, the artists Janet Kusmierski and Greg Singer, named her after Milton Avery. Growing up in a creative community, Singer experimented with photography, film and drawing, but in those years never considered working with paint. In 2008, Singer studied at the Städelschule, Frankfurt am Main, and in 2010, she received her B.F.A. from Cooper Union, New York NY. During her studies, Singer engaged in performance art, video making, as well as sculpture utilizing carpentry, metal casting and welding. After graduation, she discovered her chosen art form from an unanticipated experiment with SketchUp, a program used by her peers to design exhibition spaces, and airbrushed a black-and-white painting based on a digital illustration. Since then, Singer has employed the binary language of computer programs and industrial materials in order to remove the trace of the artist’s hand while engaging the tradition of painting and the legacy of modernism.

Singer’s earliest works dramatize her subject matter and parodies the life of an artist. In her first solo exhibition at Kraupa-Tuskany Zeidler, Berlin in 2013, aptly titled ‘The Artists,’ Singer explored stereotypes of how artists live, work, and socialize. From a fake press release staged in the exhibition as a part of a larger series entitled ‘Press Release Me,’ Singer mocks the production of sanctioned artistic language, as well as the artist as a social being. Focusing on tired tropes surrounding the myths of artistic bravado, inebriation, and narcissism, the text ‘Cologne Painter’ satirically commemorates the fantasy of a non-existent art scene.

The paintings in the show depict other typified art-world scenarios, including a meeting with collectors in ‘Jewish Artist and Patron’ (2012), the ritual of a studio visit in ‘The Studio Visit’ (2012), and nostalgic moments from the 1960s avant-garde in ‘Happening’ (2014). In these works, Singer’s subjects place the distance between fantasies of the artistic life and the realities of it, at the forefront of her expression. Her formal practice incorporates figures depicted in constructivist-like forms, which convey their expressions through exaggerated poses and dramatically tousled hair. Rendered in grisaille and full of symbolic imagery, Singer’s paintings nod to past art historical movements such as Constructivism, Futurism, and Cubism.

In ‘Sad Woman Projecting Libidinal Thoughts’ (2014), a reclining female nude is constructed from flat planes of geometric data. Idealized throughout the canon as sensual and utopic, the fantasizing woman here is despondent: she sits in the shadows, her hair falls in front of her face, and her legs are akimbo, drawing attention to her sexual anatomy. This female figure is reworked in the painting, ‘Untitled (Monday)’ (2017), where more abstract shapes and shadows further push Singer’s ‘sitter’ away from realism, toward the expression of computer programming software. The blue and green cubes act as polygonal mesh, giving shape and contour to the character on display. In a commission for Museum Ludwig in 2019, Singer created the seven-panel painting, ‘Untitled’ (2019), that evokes the feeling of a three-dimensional Cartesian world on a two-dimensional canvas.

Through the use of new technologies to depict past art historical references, Singer pushes past the limitations of painting. Her first self-portrait, ‘Self Portrait (Summer 2018)’ (2018), exhibited at the 2019 Venice Biennale, incorporated a new process with liquid rubber, spray bottles, and watered-down white paint to achieve the reproduction of foggy glass. The resulting image is a self-portrait in the shower, a subject similar to the classical genre of Venus or bathers, complicated by the light that passes through air, water, and glass. Singer is successful in her experiments to redevelop the future of painting, employing virtual fictional characters and symbols taken out of art history or the current art world, to turn the expected on its head. Often reimagining the subject of painting and image-making as the subject itself, by disengaging with romanticized views, Singer creates her own way of seeing.

Inquire about available works in ‘Avery Singer. Free Fall’

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